mcmtound的部落格

There still is a tremendous need to continue to educate people on exactly what is social media and Social CRM, the differences, the best ways to apply this technology, and the business return that can be expected,” said Barton Goldenberg, president, ISM. “Too often, this topic is hyped with very little substance and it needs to be brought down to earth using pragmatic, relevant examples for the business community.”

Based on significant in-the-trenches consulting with dozens of Fortune 1000 global organizations, ISM shares the top five practical best practices to :

1)    Right Mix - Getting the people/process/technology mix right is as important to successful social media and social CRM as it is to successful CRM implementations. The 50 percent people, 30 percent process and 20 percent technology rule is still viable for success.2)    B2B Organizations Should Invest - Social media/social CRM is as relevant for B2B as it is to B2C organizations despite the majority of applications currently focusing on building B2C communities.3)    Social Media Integration - The most effective social media/social CRM efforts tightly integrate community feedback with customer profiles in CRM applications. 4)    Own t,23976,74067,47235,66425,49003,33219,62382,58947,71013,46217,19919,97975,27813,39998,44403,68643,35301,23929,46102,27909,26335,77672,91151,96523,70444,38679,86202,95191,71071,35363,22645,41210,99999,98185,90084,20753,80686,11356,32145,18062,69738,76746,17704,69378,22573,60275,35673,77853,66569,55635,79277,26082,20519,51115,48858,22413,99567,10837,98638,75087,28985,68200,20280,90602,67700,11084,95563,71080,64322,60932,44772,10242,23017,98246,28078,76882,12317,84532,96159,12269,84157,99357,99898,40075,49828,78637,37540,91580,89108,56266,58891,57111,61870,82462,77738,58589,59165,86286,51041,88032,13748,44184,78686,84324,49240,72856,66616,19962,31015,38363,33750,10076,44561,58319,20172,60982,80738,33428,69822,74689,14109,31340,36643,47549,47081,94358,51476,61003,32395,95141,22449,14275,78541,64593,93892,50199,29364,28878,77106,15073,38355,12958,67952,19801,60345,49885,14940,40089,25113,21666,30922,13873,43979,29136,97379,60189,75805,65843,84005,35589,86415,57687,91125,53748,58570,28683,15798,90190,66100,13709,95423,72341,61089,88365,22025,93773,40500,59445,28085,67684,28260,20660,77377,10476,96566,41199,48027,74496,21060,92455,97041,47225,45693,90393,18811,64794,28780,12278,97811,29943,98192,37313,60699,63577,86988,61787,27412,55370,61017,18241,96016,20712,14450,89691,97496,49418,14697,11163,30273,77208,13553,99800,39322,31654,81807,27889,69610,45802,90332,44380,61062,14672,73400,12464,82667,73207,41814,77984,59871,86511,40490,30203,24110,95111,67645,97357,90643,25488,34573,75134,48244,64720,97600,46905,86853,63749,11844,55804,19704,88235,92490,14175,47674,75195,59291,74445,13499,99163,12478,46308,76066,25429,14258,61016,18693,39460,53406,57396,71519,71591,28466,75488,96702,20289,71399,36764,71853,70176,11101,36114,42990,31534,59311,97344,46421,45003,68232,12468,93408,66100,87468,21498,22342,94320,47886,54691,38512,24510,66101,34705,67834,64792,12492,83824,29789,62116,66429,87121,36091,21864,97127,49781,15710,73961,26796,48335,88534,54836,13428,59754,79594,77956,93085,16197,46947,54446,56065,83099,39295,75558,37724,19654,30648,14374,27940,20841,39956,77229,15017,30235,19381,67734,43504,15999,40980,91964,25004,99433,50654,40198,55305,14556,77589,81008,37200,64030,84243,93760,28454,91905,20647,33992,70991,17533,67065,68251,99511,47063,63806,22939,85675,49971,19055,86205,15743,64925,50198,92843,81872,14947,33254,82179,53362,40305,29912,37510,23523,88112,87403,28928,98406,43225,83263,25954,48024,68236,88082,77870,81232,26915,77614,67994,98346,38394,71300,98649,41804,16431,25641,75290,28047,59186,23646,19551,33996,70319,68776,36120,24905,18019,86837,74924,79132,40780,14975,13822,41875,68574,79517,34721,59973,42737,83227,62453,61315,40416,46301,79270,31835,57537,18116,90833,83496,60905,96321,27097,52614,57885,56297,37839,40491,70343,93189,81596,24067,96109,38704,15121,36357,49006,52506,45784,99884,21187,50111,15134,16773,47316,14277,73052,87323,24077,46654,43277,27839,49674,78402,96015,34940,13298,79073,53994,17196,73502,76062,11642,80819,80389,73062,38542